{"id":44930,"date":"2022-04-13T10:13:48","date_gmt":"2022-04-13T09:13:48","guid":{"rendered":"https:\/\/www.velarte.com\/nuevo-pack-mismo-snack-lanzamos-el-restyling-de-nuestras-barritas-artesanas\/"},"modified":"2022-05-26T10:55:32","modified_gmt":"2022-05-26T09:55:32","slug":"new-pack-same-snack-new-packaging-for-our-artisans-bars","status":"publish","type":"post","link":"https:\/\/velarte.com\/en\/blog\/new-pack-same-snack-new-packaging-for-our-artisans-bars\/","title":{"rendered":"New pack, same snack| We are launching the new packaging for our Artisan bars"},"content":{"rendered":"<p>At the last <span style=\"color: #ff0000;\">Alimentaria Fair<\/span>, in Barcelona April 5-7, we launched the\u00a0<span style=\"color: #ff0000;\">redisign of the packaging<\/span>\u00a0for our\u00a0<a href=\"https:\/\/www.velarte.com\/en\/products\/\">Artisan<\/a> breadsticks\u00a0which come in a total of six varieties:\u00a0<a href=\"https:\/\/www.velarte.com\/en\/pipes\/\">sunflower seeds<\/a>,<a href=\"https:\/\/www.velarte.com\/en\/cheese\/\">\u00a0cheese<\/a>,\u00a0<a href=\"https:\/\/www.velarte.com\/en\/chocolate\/\">chocolate<\/a>,\u00a0<a href=\"https:\/\/www.velarte.com\/en\/cereals-plus\/\">cereals<\/a>,\u00a0<a href=\"https:\/\/www.velarte.com\/en\/peanuts\">peanut<\/a> and now also, as a new flavour,\u00a0<a href=\"https:\/\/www.velarte.com\/en\/pesto\/\">pesto<\/a>.<\/p>\n<p>We have updated the design that had been the calling card of our\u00a0<a href=\"https:\/\/www.velarte.com\/en\/products\/\">Artisan<\/a> family of products since 2015. The new image continues the spirit of the old one and keeps the corporate colours that identify each flavour and the window that allows the consumer to see the product inside the bag, along with the protective presentation tray.<\/p>\n<p>The new packaging is also\u00a0<span style=\"color: #ff0000;\">more sustainable<\/span>\u00a0with less plastic used for multipacks. Overall, we have achieved a fresher look and feel in line with our brand image and values.<\/p>\n<p>The launch features the claim &#8220;<span style=\"color: #ff0000;\">New pack, same crack<\/span>&#8220;. That message means this is a change of outer image, but our snacks are still faithful to the original recipe that we have been using for more than 53 years.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.velarte.com\/productos\/#artesanas\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-44353 size-full\" src=\"https:\/\/velarte.com\/wp-content\/uploads\/2022\/04\/Artesanas-Bodegon-80gr.png\" alt=\"restyling Artesanas Velarte\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/velarte.com\/wp-content\/uploads\/2022\/04\/Artesanas-Bodegon-80gr.png 1920w, https:\/\/velarte.com\/wp-content\/uploads\/2022\/04\/Artesanas-Bodegon-80gr-600x338.png 600w, https:\/\/velarte.com\/wp-content\/uploads\/2022\/04\/Artesanas-Bodegon-80gr-300x169.png 300w, https:\/\/velarte.com\/wp-content\/uploads\/2022\/04\/Artesanas-Bodegon-80gr-768x432.png 768w, https:\/\/velarte.com\/wp-content\/uploads\/2022\/04\/Artesanas-Bodegon-80gr-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the last Alimentaria Fair, in Barcelona April 5-7, we launched the\u00a0redisign of the packaging\u00a0for our\u00a0Artisan breadsticks\u00a0which come in a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":45491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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